Customer Engagement is Key

I completely agree that a customer's willingness to engage plays a big role in this success. Because of this, I've built fantastic relationships with various tools in my tech stack.

Here's what I've found most engaging with different companies:

• Collaboration with Product & Engineering: Open discussions with product and engineering teams lead to better insights for future product enhancements.
• Meeting the Makers: Connecting with the amazing engineers who support or build the tools we use is valuable.
• Insights on Upcoming Features: Getting a sneak peek at upcoming features is exciting!
• Efficiency Hacks: Learning how to use tools more effectively is always a win.
• Early Access: Being part of beta programs for new features can be a great advantage.
• Customer Advisory Boards: Contributing to customer advisory boards allows you to directly influence product development.
• Rockstar CSMs: Partnering with rock star CSMs who connect you with the right people and unlock the full value of the product is awesome. I've been fortunate to have a few amazing CSMs at Automox, with my current one being truly outstanding (you know who you are!). These CSMs are the glue that holds everything together, ensuring a smooth and successful customer journey. Let them in, they can be super helpful.

My Collaboration Network

Currently, I'm actively building relationships with CSM/Engineering/Product at Automox, Product at Microsoft, CSM/Leadership at Critical Start, and CSM at KnowBe4. I’m still meeting with a few others, but not noteworthy. I’d still argue that some tools, despite the lack of engagement, still rock.

The Power of Community

Even this community presents a great opportunity to connect and unlock value. So, let's get chatting everyone!